The Process

Esenell is more than a New Zealand brand for streetwear clothing. 

What does the name mean? 

Esenell is pronounced ES-EN-ELL and originates from the boardgame Snakes & Ladders. So Snakes & Ladders >> S&L >> and tadaa Esenell.

The reason we chose this name is because life is like the boardgame Snakes & Ladders where you are constantly on the hustle to reach your goal no matter the obstacles (because without a doubt there are going to be some!). You need to stay at it and keeping throwing the dice. Climb that ladder step by step to reach the top to your Esenell Penthouse where your dreams become your reality.

Esenell's Mindset

The impossible is possible. We honour those that are unstoppable in their climb to the top despite all challenges ('snakes').

We create and design each item to remind people (and ourselves!) that it's not supposed to be easy or comfortable so we need to embrace the struggle. 

What sets us apart is that the inspiration for every collection is the combination of this Esenell attitude with our passion for travel, urban culture and streetwear.

Tag us #esenell or #esenellclothing - we would love to see you wearing our gear and continue to be inspired.